Guest Services Marketing

1. Marketing?Task and Importance, 2. Consumer Motivation, 3. Standardization and Marketing, 4. Product and Brand Policies, 5. Prices, Pricing and Price Behaviour, 6. Price and Discount Policies, 7. Price Fixing and Price Control, 8. Supermarkets, Shopping Centers, Discount Houses. , 9. The Buying Function, 10. The Selling Function: Advertising, 11. Personal Selling and Sales Promotion,. 12. The Retailing Structure, 13. Small-scale Versus Large-scale Retailing