Public Relations: Strategies & Tactics

1. Introduction, 2. Public Relations: Tools and Tactics, 3. Principles of Public Relations, 4. Corporate Public Relations, 5. Personnel Management and Industrial Relations,. 6. Ethical Issues and Decision Making, 7. Implications of Media and Advertising in Public Relations, 8. Public Relations in Journalism Management, 8. Public Relations in Journalism Management, 10. Public Relations in Non-governmental and Voluntary\r\nOrganisations