Concepts And Practices In Marketing Research
Concepts And Practices In Marketing Research
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Book Info | |
Author | Dr. R.P. Sharma |
Page No | 306 |
Reprint Year | REPRINT-2023 |
Year | 2015 |
1. Introduction, 2. Importance of Marketing Research, 3. Trends in Marketing Research, 4. Application of Marketing Research Methodology, 5. Market Research Process, 6. Foreign Market Research, 7 Role of Marketing Research\r\nin Business Decision Making, 8 Development of Marketing\r\nResearch and Measurement,
Book Info | |
Author | Dr. R.P. Sharma |
Page No | 306 |
Reprint Year | REPRINT-2023 |
Year | 2015 |