Consumer Behaviour & Promotion Management
Consumer Behaviour & Promotion Management
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Book Info | |
Author | Anshuman Sharma |
Page No | 313 |
Reprint Year | REPRINT-2023 |
Year | 2014 |
1. Consumer Behaviou.r, 2. Consumer ResearchM ethods, 3. Consumer Decision-Making, 4. Consumer Behaviour inS ervices Managemen.t, 5. Customer ManagementS ystems, 6. Product Management, 7. Brand Management, 8. Modern Marketing Management, 9. Management in MarketingP romotion, 10. Advertising Management, 11. Customer Value andS ervice Managemen.
Book Info | |
Author | Anshuman Sharma |
Page No | 313 |
Reprint Year | REPRINT-2023 |
Year | 2014 |