Sales And Distribution Management

Sales and Distribution Management: 1\r\nAn Introduction, Marketing: Task and Importance, Marketing Information and Research, Relationship Marketing, Market Segmentation and Targeting, Managing Demand, Waiting Line Strategies, Services Management Trinity, Interfunctional Conflicts, Internal Marketing, Retailing, Department Stores, Chain Stores and Voluntary Chains, Supermarkets and Shopping Centers, Non-store Retailing, Wholesalers, The Wholesaling Structure, Personal Selling and Sales Promotion, Consumer Motivation