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Basic Concept of Media Economics: Theory and Practice

Basic Concept of Media Economics: Theory and Practice
Basic Concept of Media Economics: Theory and Practice
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₹2,550.00/-
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  • Model: isbn-9789393884190
  • ISBN: 9789393884190
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Book Info
Author Dr. Neha Arora
Page No 324
Reprint Year REPRINT-2023
Year 2022
Introduction to Media Economics, Social Media Marketing, Special Characteristics of Media Products, Development of Media Economics, Business Models of Broadcasting, Economics of Communication Media, Corporate Media and Advertising, Newspapers and Magazines, Publishing as a Business, New Media Technology
Book Info
Author Dr. Neha Arora
Page No 324
Reprint Year REPRINT-2023
Year 2022

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