Advertising Research

Advertising and the Media, Approaches and Applications of Advertising Research, The Impact of Intermedia and Newspaper\r\nCompetition on Advertising, Effects of Online Advertising on Readers? Perceptions, Audience Valuation and Minority Media, Trust in Different Advertising Media, Increasing Advertising Effectiveness, Journalistic Coverage of Political Advertising, Empirical Analysis of Advertising, Demand-side View of Media Substitutability, Advertisers? Media Selection in Small Newspaper Markets, Emergence of ?New? Media Moves, Undesired Advertising Effects, Analysis of Political Advertising Across Media, Web Advertising: Print vs. Online Media, Cable Advertising and the Future, Analysis of Prime-Time Advertising, Various Forms of Political Advertising, Impact of Television Advertising, Corporate Communication, Brand Extension