Introduction, Financial Markets, Financial Institutions in 21st Century, Commercial Banking, Financial System of India, Central Banking, Rural Financial Institutions, Internet Banking, International Financial Integration and Intermediation..
Marketing Research, Market Research Process, Consumer Buying Behaviour, Research Design and Methods in Marketing, Search Engine Marketing, Decision Making Process and Consumer Behaviour, Marketing Research Methodology, Consumer Behaviour and Market Segmentation..
Introduction,Performance Budgeting: Concept and Objectives, Budget Forecasting Techniques, Process of Performance-based Budgeting, Activity Based Budgeting, Multinational Capital Budgeting and Firm Performance, Preparation of Cash Budget, Public Relations Budgeting, Budget Statement and Control, Bus..
The Business of Sport Tourism, Essential Skills of Sports Management, Sports Equipment, Sports Marketing, Economics of Sport Accounts, Advertising and Sponsorship, Sport Distribution, Consumer Attitudes, Sport and the Media, Sports Organizations, The Sport Industry..
Introduction, Developmental Process of Technopreneurship, Growth of the Enterprise Software Industry, Information Technology in Entrepreneurship Marketing, Entrepreneurial Growth, Internet and Entrepreneurial Development, Principles of Innovation and Entrepreneurship, Entrepreneurship Business Plann..
Introduction, Wholesaling and Wholesale Trade, Wholesale of Retailers and Manufacturer, Methods of Selling, Logistics and Supply Chain Management, Retailing Management, Retail, Sales and Distribution Managemen, Future of E-retailing Management..
Zero-Based Budgeting and Organization, Benefits of Zero-Based Budgeting, Zero-Based Budgeting Strategies, Capital Budgeting and Planning Process, Cash Budgeting and Budgeting Process, The Traditional Approach: Compliance Budgeting, Sources of Short-term Finance, Basic Document for Subsidiary Books, ..
Introduction, Overview of Audit, Public Audit, The Public Accounts Committee, Indian Accounting Standards, Internal Auditing, The Broader Meaning of Profits, Cost Accounting, Generally Accepted Auditing Standards (GAAS), Cash Flow Statement, Accounting, Accountability and the Account, Competition De..
History of Banking and Democracy in India, Managing Challenges in Banking Industry, E-banking: Evolution, Status and Prospects, Online Banking, The Advantages of Electronic Banking, Multimedia Banking and Technology\r\nAcceptance Theories, Bank Credit and the Rural Economy, Problems of the Rural Poo..
1. Nature of Business Activities, 2. Multinational Capital Budgeting, 3. Effective Cash Management, 4. Towards a New International Financial Architecture, 5. Foreign Exchange Market, 6. Pursuing Product Differentiation and\r\nCost Leadership Strategies..
Globalization and its Fall Out, Globalization: Effects in Asia and Beyond, Globalization, Poverty and Food\r\nSecurity in Tribal People, Free Trade, The Development of the GATT WTO System, The Uruguay Round and Beyond, Most Favoured Nation, The Arguments for Protection..